It turns out that keeping your head down
and working hard doesn’t really cut it any more in this connected
world. Simply doing a good job isn’t enough, and every business person
needs to promote themselves and their services or products. Become the
voice people hear in the crowd by optimizing your website for search
engines. Help your customers find you by helping Google, Bing or Yahoo!,
index your website and rank it higher.
Why is this important? For two main
reasons. First of all, very few people even bother looking past the
first page of search results when searching for something online. If
you’re featured anywhere past the second page, you’ll lose most of your
potential future clients. Here at Mobinet we want to get your
content the attention it deserves and to get your clients straight to
you without even glancing at the competition.
Secondly, search engine crawlers don’t think the same as your customers. However, they are trying. Algorithms
now calculate how relevant and reliable a webpage is, they no longer
rely solely on keywords. We’ve been here long enough to see the
strategies change. We’ve seen updates follow other updates making
certain aggressive tactics obsolete. We’ve seen Google declare war on
keyword stuffing and link buying, and we know that while stunts may get
you attention in the short term, they might cause more damage in the
long run.
Search engines now blacklist websites
who are not playing by the rules. Using bad SEO tactics is dangerous but
sometimes it’s easy to fall into such traps, especially when juggling
ten other tasks necessary to the day to day running of a business.
Online marketing is an important part of ensuring your success, which is
why it shouldn’t be an afterthought.
Having our expert assess your
website and set realistic targets towards improvement and realizing your
full potential is the best way of giving your business a real chance at
success. Your competition will not take SEO lightly, so why would you?
